CHIBUKU IN THE COMMUNITY SAFEGUARDING OUR HERITAGE.
Chibuku launched a new campaign called “Made for Brothers” to cement the brand’s proposition of Nourishing the Bonds of Brotherhood. The new campaign was rolled out extensively on billboards as well as in outlets. SUPER SOCCER. The brand association with football through the Chibuku Super Cup sponsorship continued and culminated in a thrilling “Battle of the Mines” final held for the first time in a rural setting at Baobab Stadium in Ngezi.
CELEBRATING OUR CULTURE IN MUSIC.
Our partnership with the National Arts Council through the sponsorship of the Chibuku Road-to-Fame and Neshamwari Dance Festivals remained key in providing a platform not only for consumers to enjoy the brand but also for the development of the arts and celebrating our rich cultural heritage in Zimbabwe.
CHIBUKU SUPER FOR A CLEANER COUNTRY
We are aware of the environmental impact of the one-way PET pack which has increased the presence of litter in undesirable places. We continue to work hand in glove with various stakeholders such as EMA, local authorities, non-governmental organisations and waste collectors to reduce littering from post-consumption packages. A Chibuku Super led initiative called, “Maoko Pamwechete,” to increase awareness on the need to dispose of packaging waste responsibly as well as recycling was launched.
GROWING LIVELIHOODS WITH SORGHUM.
The sorghum contract scheme with both commercial and communal small scale farmers is well entrenched, successfully uplifting and sustaining the livelihoods of more than 9 000 small scale communal farmers. We are developing new sorghum varieties with improved brewing and agronomic properties.