The Maheu business faced significant supply bottlenecks due to shortage of bottles arising from a global outage of HDPE material coupled with limited access to foreign currency. The supply of Shumba Maheu brands improved in the last quarter of the financial year.
Shumba Maheu Brand continues to be a key part of the Jikinya dance festival. It is involved in school sports through the partnership with Hammer and Tongues at the St Georges Invitational Soccer Tournament. Some of the notable consumer events were at the Harare Agricultural Show and the Zimbabwe International Trade Fair (ZITF) 2018.