Our Brand History
Golden Pilsener was launched in 1980 as Castle. It targeted at affluent males of 35 years and above. Who are aware of their social stature and are after a light, unique, great tasting lager. In the 90s the brand was reintroduced as Golden Pilsener.
To this day, Golden Pilsener still appeals to the affluent males and females and to buttress its premium status. It was upgraded to a full premium status by changing its packaging from a brown bottle to a green bottle in 2010 . This saw a label upgrade as well.
Country of origin
South Africa
Beer Type
Extra Cold lagered premium beer
Carbohydrates
1.6g/100ml 40% less total carbohydrates than standard lagers
Taste
medium-bodied refreshing lager with a distinct hopped bitterness and low sweetness that provides a crisp clean taste
Colour
clear golden liquid
Availability
Available through- out the year.
Fermentation Process
lagered at -2.5 degrees Celsius
Serving Temperature
minus 4 degrees Celsius
Packaging
340ml NRB, 330ml and 440ml can, 30ltre keg
Sponsorship/ Events/Public Relations
Extra Cold Block Party
Pay Off-Line
Choose Forward. Choose Golden
Pack short
provided
330ml NRB available in zim
440ml can, 660ml RGB available in SA
Sponsorship/ Events/Public Relations
Beach Volleyball(SA)