Our Brand History
Although its original focus was on ale, Carling has been brewing lager-style beers since the 1870s. In 1927, as part of an overall corporate re-branding effort under new president J. Innes Carling, the company renamed its already popular Black & White Lager to Black Label.
Three years later, Carling was purchased by Toronto business tycoon E. P. Taylor, who merged the company into his Canadian Breweries Limited (CBL), which grew to be the world’s largest brewing company, at least for a time. Under Taylor, Black Label was promoted as CBL’s flagship brand and went on to become the world’s first beer to be brewed on a mass international scale, becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa
Country of origin
South Africa
Beer Type
Extra Cold lagered premium beer
Alcohol Content by Volume ABV
5%
Carbohydrates
1.6g/100ml 40% less total carbohydrates than standard lagers
Taste
medium-bodied refreshing lager with a distinct hopped bitterness and low sweetness that provides a crisp clean taste
Colour
clear golden liquid
Availability
Available through- out the year.
Fermentation Process
lagered at -2.5 degrees Celsius
Serving Temperature
minus 4 degrees Celsius
Packaging
340ml NRB, 330ml and 440ml can, 30ltre keg
Sponsorship/ Events/Public Relations
Extra Cold Block Party
Pay Off-Line
Champions Deserve Champion Beer
Pack short
provided