Zambezi Lager

Our Brand History

Zambezi Lager was traditionally positioned as the “tourists brand” since its launch in 1992 but given the decline in the tourism industry over the years this positioning lost relevance, and inevitably the brand was alienated from the local consumer.

A new campaign was launched which ‘urbarnised’ the brand and focused primarily on the local consumer in 2005. The campaign which was launched in October 2005 retained two elements about the Lager:

Zimbabwe’s celebrated brand – It is still Zimbabwe’s Own Lager.

Zambezi is still an iconic outdoor brand – fishing, running etc.

It is a world class beer.

Zambezi launched yet another exciting refreshed outdoor campaign “Never Runs Dry Campaign” in 2014 and moved to the current “Follow the call” campaign in 2016. It is all about enjoying the outdoor life with a Zambezi! World class in every glass!

Overview

Country of origin
South Africa

Beer Type
Extra Cold lagered premium beer

Alcohol Content by Volume

Carbohydrates
1.6g/100ml 40% less total carbohydrates than standard lagers

Taste
medium-bodied refreshing lager with a distinct hopped bitterness and low sweetness that provides a crisp clean taste

Colour
clear golden liquid

Availability
Available through- out the year.

Fermentation Process
lagered at -2.5 degrees Celsius

Serving Temperature
minus 4 degrees Celsius

Packaging
340ml NRB, 330ml and 440ml can, 30ltre keg

Sponsorship/ Events/Public Relations
Extra Cold Block Party