Zambezi Lager

Our Brand History

Zambezi Lager was traditionally positioned as the “tourists brand” since its launch in 1992 but given the decline in the tourism industry over the years this positioning lost relevance, and inevitably the brand was alienated from the local consumer.

A new campaign was launched which ‘urbarnised’ the brand and focused primarily on the local consumer in 2005. The campaign which was launched in October 2005 retained two elements about the Lager:

Zimbabwe’s celebrated brand – It is still Zimbabwe’s Own Lager.

Zambezi is still an iconic outdoor brand – fishing, running etc.

It is a world class beer.

Zambezi launched yet another exciting refreshed outdoor campaign “Never Runs Dry Campaign” in 2014 and moved to the current “Follow the call” campaign in 2016. It is all about enjoying the outdoor life with a Zambezi! World class in every glass!

  • Overview
  • Country of origin
    South Africa

    Beer Type
    Extra Cold lagered premium beer

    Alcohol Content by Volume

    Carbohydrates
    1.6g/100ml 40% less total carbohydrates than standard lagers

    Taste
    medium-bodied refreshing lager with a distinct hopped bitterness and low sweetness that provides a crisp clean taste

    Colour
    clear golden liquid

    Availability
    Available through- out the year.

    Fermentation Process
    lagered at -2.5 degrees Celsius

    Serving Temperature
    minus 4 degrees Celsius

    Packaging
    340ml NRB, 330ml and 440ml can, 30ltre keg

    Sponsorship/ Events/Public Relations
    Extra Cold Block Party

    Pay Off-Line
    Zimbabwe’s Own Lager

    Pack short
    provided

  • Packaging
  • 330ml NRB available in zim
    440ml can, 660ml RGB available in SA
    Sponsorship/ Events/Public Relations
    Beach Volleyball(SA)

    Gallery Section

    Delta Brand Zambezi Lager

    Date 18.11.2016

    Category Lagers

    Tags The Mighty, Zambezi Lager, Zambezi Zimbabwe, Zimbabwe's Own Lager

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