Zambezi Lager was traditionally positioned as the “tourists brand” since its launch in 1992 but given the decline in the tourism industry over the years this positioning lost relevance, and inevitably the brand was alienated from the local consumer.
A new campaign was launched which ‘urbarnised’ the brand and focused primarily on the local consumer in 2005. The campaign which was launched in October 2005 retained two elements about the Lager:
Zimbabwe’s celebrated brand – It is still Zimbabwe’s Own Lager.
Zambezi is still an iconic outdoor brand – fishing, running etc.
It is a world class beer.
Zambezi launched yet another exciting refreshed outdoor campaign “Never Runs Dry Campaign” in 2014 and moved to the current “Follow the call” campaign in 2016. It is all about enjoying the outdoor life with a Zambezi! World class in every glass!
Country of origin
South Africa
Beer Type
Extra Cold lagered premium beer
Carbohydrates
1.6g/100ml 40% less total carbohydrates than standard lagers
Taste
medium-bodied refreshing lager with a distinct hopped bitterness and low sweetness that provides a crisp clean taste
Colour
clear golden liquid
Availability
Available through- out the year.
Fermentation Process
lagered at -2.5 degrees Celsius
Serving Temperature
minus 4 degrees Celsius
Packaging
340ml NRB, 330ml and 440ml can, 30ltre keg
Sponsorship/ Events/Public Relations
Extra Cold Block Party
Pay Off-Line
Zimbabwe’s Own Lager
Pack short
provided
330ml NRB available in zim
440ml can, 660ml RGB available in SA
Sponsorship/ Events/Public Relations
Beach Volleyball(SA)
Delta Brand Zambezi Lager
Date 18.11.2016
Category Lagers
Tags The Mighty, Zambezi Lager, Zambezi Zimbabwe, Zimbabwe's Own Lager