Carling Black Label

Our Brand History

Although its original focus was on ale, Carling has been brewing lager-style beers since the 1870s. In 1927, as part of an overall corporate re-branding effort under new president J. Innes Carling, the company renamed its already popular Black & White Lager to Black Label.

Three years later, Carling was purchased by Toronto business tycoon E. P. Taylor, who merged the company into his Canadian Breweries Limited (CBL), which grew to be the world’s largest brewing company, at least for a time. Under Taylor, Black Label was promoted as CBL’s flagship brand and went on to become the world’s first beer to be brewed on a mass international scale,[1] becoming particularly popular in Commonwealth countries such as the United Kingdom, Australia, New Zealand and South Africa

  • Overview
  • Country of origin
    South Africa

    Beer Type
    Extra Cold lagered premium beer

    Alcohol Content by Volume

    1.6g/100ml 40% less total carbohydrates than standard lagers

    medium-bodied refreshing lager with a distinct hopped bitterness and low sweetness that provides a crisp clean taste

    clear golden liquid

    Available through- out the year.

    Fermentation Process
    lagered at -2.5 degrees Celsius

    Serving Temperature
    minus 4 degrees Celsius

    340ml NRB, 330ml and 440ml can, 30ltre keg

    Sponsorship/ Events/Public Relations
    Extra Cold Block Party

    Pay Off-Line
    Champions Deserve Champion Beer

    Pack short

  • Packaging
  • 330ml NRB available in zim
    440ml can, 660ml RGB available in SA
    Sponsorship/ Events/Public Relations
    Beach Volleyball(SA)

    Gallery Section

    Delta Brand Carling Black Label

    Date 18.11.2016

    Category Lagers

    Tags Lager Beers