Our goal: Continue to monitor on a yearly basis that all our beer products in our markets comply to the legislation in terms labelling in order to increase alcohol health literacy by 2025.

We believe in transparency and in helping our consumers understand why and how alcohol should be consumed within limits. For these reasons, we are working to increase alcohol literacy among them.

In 2019, work began to align our can packaging with the Rest of Africa where the “do not drink and drive and do not drink alcohol whilst pregnant” icons were added. This is being done to improve alcohol health literacy in our market.