a.) Policy on Commercial Communication
Policy briefing to retailers was done during their retail development program. The Policy on Commercial Communication seeks to advance the company’s self-regulation principles around responsible alcohol marketing.
b.) Road Safety Awareness – Designated Driver Programme
The Traffic Safety Board in partnership with Delta ran the designated driver programme during the festive period in 2018. 11,800 adults were reached and 1,976 drivers with blood alcohol content of less than the legal limit of 0.008mg Blood Alcohol Content were identified.
c.) Employee Volunteer Programme
As part of the coordinated approach to employee volunteering, The Delta for Good programme draws most of its volunteers from the Delta employees. 112 employees volunteered to join the National Clean Up Campaign.
d.) Alcohol Behavior and Communication Training of Trainers
Rolled out the AB&C training to 11 new employees in the quarter under review.
e.) Retail Development Training for Retailers
Training in progress with a total of 98 traders from Harare, Gwanda, Chiredzi, Masvingo, Murambinda, Mutoko, Zvishavane and Beitbridge have gone through the program in the quarter under review. A target of 110 traders had been set for the quarter for the training.
f.) Responsible retailing and consumption
- Current liquor licences renewal period was not extended in the quarter under review. 71% of lagers retailers and 67% for Chibuku have successfully renewed their licenses. Liquor licensing renewal for 2019-2020 period now open.
- A liquor licence renewal advert was flighted in the Herald and Sunday Mail to support efforts by the LLB to get traders to renew their licences.
g.) Cancer Association of Zimbabwe
As part of the Coca-Cola 5 by 20 initiative the Delta Beverages women participated in a fundraising breakfast meeting for the Cancer Association of Zimbabwe. USD$20,000 was raised for cancer patients.
g.) Fairbridge Road Project
The Fairbridge road project was successfully commissioned on the 12th of December 2018 by the Umguza District Council CEO. The project was necessitated by the need to reduce road traffic accidents around the area. Cost of the project was $260,000.