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  • Who we are
    • About Us
    • Our Vision and Mission
    • Our Core Values
    • Our History
    • Our Directorate
    • Our Management Group
    • Our Subsidiaries
    • Our Partnerships
  • What we do
    • Beer and Brewing
    • Sparkling Beverages Manufacture
    • Schweppes Holdings Africa
    • Alternative Beverage Manufacture
    • Maltings
    • Package Manufacture
    • Transport and Logistics
    • Training
    • Road Safety
    • Our Policies
    • Smart Drinking
      • Alcohol and Health
      • Smart Drinking Goals
    • Our Interactive Portfolio
  • Investors
    • Corporate Governance
    • Code of Conduct
    • Dividend Payouts
    • Share performance
    • Shareholder Notices
    • Results Centre
      • Abridged Financial Statements
      • Annual Reports
        • Interactive Reports
      • Presentation to Analysts
    • Trading Updates
    • Investors Corner
  • Our Brands
    • Lager Beers
    • Sorghum Beer
    • Sparkling Beverages
    • Alternative Beverages
  • News & Media
    • News Stories
    • Press Releases
    • Shareholder Notices
    • Magazines / Newsletters
    • Tenders
    • Careers
      • Why Apply with Us ?
      • Apply
      • Our Diversity
      • Our Culture
      • Students
      • Induction Training
    • Galleries
  • Better World
    • A Cleaner World
    • A Growing World
    • A Healthier World
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  • Operations Update
  • 2017 REVIEW OF OPERATIONS :SPARKLING BEVERAGES BUSINESS

Operations Update

23 Oct

2017 REVIEW OF OPERATIONS :SPARKLING BEVERAGES BUSINESS

SPARKLING BEVERAGES BUSINESS

The Sparkling Beverages volume of 1,24 million hectolitres was 11% below prior year, reflecting a very challenging trading environment. The sector has become increasingly competitive with new entrants and significant imports of Coca-Cola brands from COMESA source markets such as Zambia and Mozambique which are not subject to the protective import duties. The imports are also spurred by the currency arbitrage opportunities driven by the strong US dollar relative to the regional currencies.

The manufacturing platform was stable throughout the period other than disruptions caused by inadequate water supplies during the third quarter.

The mix continues to shift in favour of more affordable bulk take home packs. The brand and market activations have sustained our portfolio at a market share in excess of 90%. Of note was the launch of the “Taste the feeling” global marketing campaign which superseded the previous “Open Happiness” campaign. The new campaign heralded in new television commercials, campaign images, music anthem, billboards and on the social media channels anchoring our market leadership.
The business extended its offering in the energy category with the launch of Monster Energy in Zimbabwe in three exciting varieties; Monster Energy, Monster Assault and Monster Khaos.

OPEN HAPPINESS IN THE COMMUNITY

ON THE BEAT WITH MUSIC.

The Coca-Cola brand continued its long tradition of supporting music. Local music lovers were entertained through two Coca-Cola sponsored television programs, Coke on the Beat and Coke Studio, which also offer exciting prizes to local musicians and consumers at the annual music awards.

PROMOTING SOCCER.

The Coca-Cola brand continued to occupy its pivotal role in the development of grassroots soccer. All ten provinces participated in the COPA CocaCola Soccer tournament, with the finals being held in Gwanda in Matabeleland South. Rujeko High school emerged the champions while Chidyamakono took the prize for the girls. The tournament standard of play was at its finest. The brand offered the opportunity for two of the high school students to attend a training clinic in South Africa and France, a cherished experience.

SUPPORTING ENTERPRISES.

The business is engaged in the global Coca-Cola “5 by 20” Campaign which recognizes the role of women in national development through capacity and capability building in business. The women were equipped with entrepreneurial skills through a number of training sessions throughout the country.
We continue to empower informal traders by providing informal market equipment with some 3 000 vendors being provided with vending boxes

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+263-242-883865

info@delta.co.zw

Delta HQ
Sable House, Northridge Close
P.O. BOX BW 294 Borrowdale
Harare, Zimbabwe

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