The volume performance of the alternative beverages under Shumba Maheu and SuperSip brands, recorded a 16% decline to 160 thousand hectolitres. This was partly due to increased competition from both local and imported brands and the price distortions arising from the changes in the value added tax regime.
The company continues to review the product offering with marketing initiatives focused on raising awareness of importance of the category as a meal replacement.
ALTERNATVES VOLUME PERFORMANCE (000HL)
Successful consumer engagement activations were held at Harare Agricultural Show and the Zimbabwe International Trade Fair (ZITF). Super Sip is developing its sponsorship properties such as the Hoops for Hope Basketball Tournament held in five high-density suburbs of Harare in July 2016. The festival aimed at promoting good behavior amongst young people as well as highlight the importance of good Public Health practices.