BRAND HISTORY

Castle Lager has introduced a new beer to its portfolio, the 1895 Draught which is targeted at the premium urban and premium Zimbabwean beer consumer.

The Castle 1895 Draught is a contemporary, authentic alternative in premium beer, based on the original 119-year old recipe by founder Charles Glass and perfected through modern brewing techniques. Under the positioning of ‘Progressive Craftsmanship’, it has been crafted by a new generation of brew masters to represent ‘the best of then and now’.

With distinctive and aspirational packaging, Castle 1895 Draught is available at leading liquor stores in a new 440ml dark green bottle

Castle Draught was originally launched in 2010 as a seasonal variant in South Africa.
Original objective was to drive consideration and trial for the mother brand through the premium cues of the packaged draught format,
ABV= 5%, recipe the same as Castle Lager
Available in two SKUs : –
– 440ml can – produced under flash pasteurization in Chamdor
– 340ml NRB – produced under sterile filtration in Alrode