Castle Lite : BRAND HISTORY

The Story
In 1994 Castle Lite arrived and shook up the market, changing the South African beer game forever.

Our mission:
To provide the coldest and most refreshing beer on the South African market.

South African beers have progressed since then; Castle lite and has always led the pack. Our premium beer boasts a clear, golden liquid that goes down as smoothly as it always has. It’s lower in kilojoules and contains 4.0% alcohol, but there’s nothing light about the taste of Castle Lite. It matures at Extra Cold temperatures to unlock a crisper, cleaner taste; resulting in a medium-bodied refreshing lager. A distinct hopped bitterness and low sweetness.
Laagered at -2.5 •c. served at -4 degrees Celsius and packaged with SA’s first thermo chromic temperature indicator. It is taking beer innovation to a whole new level of enjoyment. Innovation upon innovation. It continues to introduce Extra Cold ways to unlock enjoyment.
It is dedicated to innovating so that you can unlock Extra Cold Refreshment.

Country of origin
South Africa

Beer Type
Extra Cold laagered premium beer

Alcohol Content by Volume
4%

Carbohydrates
1.6g/100ml 40% less total carbohydrates than standard lagers

Taste
medium-bodied refreshing lager with a distinct hopped bitterness and low sweetness that provides a crisp clean taste

Malt
confirm with brewing

Hops
confirm with brewing

Colour
clear golden liquid

Availability
Available through- out the year.

Fermentation Process
lagered at -2.5 degrees Celsius

Serving Temperature
minus 4 degrees Celsius

Packaging
340ml NRB, 330ml and 440ml can, 30ltre keg

Sponsorship/ Events/Public Relations
Extra Cold Block Party

Pay Off-Line
unlock extra cold refreshment

Pack short
provided